In South Florida, the annual ritual has already begun. #shorts

Kim probes reed islands and lily pads in search of mid-winter, Florida-strain bucketmouths. Seaguar’s “Flippin Braid” stands up to...

A captivating underwater look into the beaten paths traveled by bass, bait and other creatures. Recognizing and comprehending these thoroughfares...

Strike King President, John Barns accompanies Kim on Tennessee’s Lake Chickamauga in commemoration of the legendary lure company’s 50th...

This video contains a frog joke.